Associate Digital Media Director.

Position Description

Associate Digital Media Director

Description: We’re seeking an experienced Associate Digital Media Director to develop and execute strategic digital media initiatives across our client portfolios. You’ll drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships. Success requires hands-on expertise across SEM, social, display, programmatic, video, and retail media channels.

Key Responsibilities:

Performance Analytics & Data-Driven Strategy

• Analyze campaign performance data to identify optimization opportunities and troubleshoot issues across all channels
• Evaluate campaign performance against KPIs using Google Analytics, Google DCM, Prisma, and platform-native dashboards
• Build custom reporting solutions and automated dashboards to track and measure campaign results
• Conduct A/B testing and multivariate testing to improve campaign performance
• Develop attribution models to understand customer journey and optimize budget allocation
• Synthesize complex data into actionable insights and strategic recommendations
• Present performance findings and insights to senior leadership and clients

Multi-Channel Strategy Development & Ownership

• Own development of comprehensive, innovative multi-channel media plans for assigned client accounts
• Build deep expertise across all digital channels: SEM, social, display, programmatic, video, and retail media
• Design and execute integrated SEM strategies including paid search optimization and keyword management
• Develop and optimize retail media strategies (Amazon, Walmart, Target, etc.) to drive sales and market share
• Produce performance-driven strategies focused on positive ROAS, lead generation, and subscription optimization
• Lead monthly/quarterly business reviews and annual multi-channel budget planning

Campaign Execution & Tactical Activation

• Oversee multi-channel campaign implementation, monitoring, and optimization
• Coordinate with creative, copywriting, and analytics teams for on-brand, on-message delivery
• Monitor performance and adjust tactics in real-time to optimize results
• Own complex deliverables and ensure alignment with strategic objectives

Vendor & Supplier Management

• Evaluate vendor capabilities, pricing, and performance to support client needs
• Conduct vendor selection processes and establish ongoing relationships
• Monitor vendor performance against SLAs and contractual obligations
• Negotiate favorable terms and pricing agreements to optimize client ROI
• Maintain vendor performance scorecards and lead problem resolution

Strategic Client Partnership

• Serve as main strategic partner to guide and develop current and future media planning
• Develop deep understanding of client business and identify growth opportunities
• Demonstrate thought leadership by identifying industry changes, emerging technologies, and competitive advantages
• Provide proactive recommendations with supporting data and competitive analysis

Cross-Team Collaboration

• Collaborate across teams to deliver integrated solutions and drive strategy execution
• Work with creative and development teams to produce digital assets aligned with strategic recommendations
• Contribute to new business pitches and proposal development

Required Qualifications:

• 7+ years managing paid media across digital channels (SEM, social, display, programmatic, video)
• 3+ years managing SEM campaigns with demonstrated expertise in paid search strategy and optimization
• 2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar)
• Demonstrated expertise in analytics and data interpretation with strong ability to extract insights from complex data
• Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools
• Experience with vendor and supplier evaluation, selection, and management
• Proven ability to develop innovative multi-channel media strategies for complex clients
• Strong understanding of performance media principles (ROAS, lead generation, subscription programs)
• Strong project management skills with ability to prioritize multiple tasks and meet deadlines
• Analytically minded with excellent problem-solving and troubleshooting skills
• Strong written and verbal communication skills
• Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field
• Proficiency with Microsoft Office Suite and Google Workspace

Preferred Qualifications:

• Hands-on experience with Demand-Side Platforms (DSPs) for programmatic campaign management
• Advanced experience with Google DCM for campaign management and trafficking
• Advanced experience with Prisma for buy management (order, traffic, reconciliation)
• Advanced experience with marketing analytics platforms (Tableau, Looker, Data Studio)
• Experience building custom dashboards and automated reporting solutions
• Advanced knowledge of attribution modeling and customer journey analysis
• Experience with SEM management platforms (Google Ads Editor, Marin, Kenshoo)
• Advanced expertise in e-commerce marketing and retail media analytics
• Experience with A/B testing and experimental design
• Certifications in Google Analytics, Google Ads, or data analytics
• Portfolio demonstrating successful SEM and retail media campaigns with measurable ROI
• Experience presenting data-driven insights to C-level stakeholders

Application Form