Creative | Digital | Public Relations
The campaign came to life through the spectacle and authenticity of the destination experience. In addition to television, the campaign includes print, programmatic display, paid social media, email marketing, aggressive public relations and influencer activation.
The core PR strategy is to generate buzz surrounding Belize’s unique offerings and key differentiators. By emphasizing accessibility and identifying Belize as the most accessible English-speaking Central American destination, we’ve positioned Belize as the premier tourism destination by showcasing vibrant imagery creating a diverse tapestry of beautiful languages, music, traditions and food. Through tactical brand partnerships and on-location media experiences, we have engaged desired audiences and influenced travel decisions to drive growth in visitation, occupancy and visitor spend.
The agency maintains a consistent presence with the travel trade through advertising, email, digital and PR.