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Performance Marketing Director
We are seeking an experienced Performance Marketing Director to lead the strategy and execution of data-driven, results-oriented campaigns. In this senior role, you will oversee all aspects of performance marketing, optimizing campaigns across multiple digital channels to drive measurable business outcomes. The ideal candidate will have a minimum of 7 years of experience in digital marketing, with a focus on performance metrics, analytics, and campaign optimization.
As the Performance Marketing Director, you will be responsible for managing multi-channel marketing efforts, including paid search, programmatic display, paid social, and affiliate marketing. You will develop and execute strategies that maximize ROI, leveraging data and analytics to ensure that campaigns deliver against KPIs. Collaboration with internal teams, clients, and external partners will be critical to your success, as will your ability to stay on top of industry trends and innovations.
Key responsibilities include:
- Developing and overseeing performance marketing strategies across paid digital channels.
- Analyzing campaign performance and using data-driven insights to optimize for improved results.
- Leading the management of budgets, forecasts, and reporting on ROI.
- Identifying new opportunities for growth and enhancing performance marketing processes.
- Collaborating with cross-functional teams to integrate performance marketing efforts into broader campaign initiatives.
The ideal candidate thrives in a fast-paced, data-centric environment and has a deep understanding of digital marketing technologies, tools, and best practices. A strong leadership mindset, paired with excellent communication and analytical skills, is essential for success in this role.
Salary is commensurate with experience.